My Brand

“A brand is a promise made and kept in the marketplace.”

-McKinsey & Co.

My promise:

What I will do:

  • I see dots to connect that other don’t
  • Subsequently, I will understand your big picture better and faster than most
  • Consequently:
    • I will understand the systemic forces (cause-effect) of your business
    • I will approach your requirements from angles never done before
  • So, fortunately, I will get to the root of your problem and define it even with limited information available

Why I am able to do what I do so well:

  • I think systemically in just about every context
    • I have a rare left-right brain balance
    • This gives me a very holistic view of the world – blending creativity, science, people and systems
  • I apply “first principle thinking” like Elon Musk to evaluate any context
  • I subsequently don’t accept everything as is but challenge its validity first

How I will do it:

  • I will NOT oversimplify your situation
  • I will NOT mistake symptoms for root causes
  • I will do, what I say I will do, when I said I will do it.
  • I will communicate clearly and frequently
  • I will fearlessly challenge the status quo without alienating
  • I will inspire you to be better

Integrity is….

 “…a firm adherence to a code of especially moral or artistic values (incorruptibility); an unimpaired condition (soundness); the quality or state of being complete or undivided (completeness)…”

 My Integrity is at stake if I don’t honour these promises