“A brand is a promise made and kept in the marketplace.”
-McKinsey & Co.
My promise:
What I will do:
- I see dots to connect that other don’t
- Subsequently, I will understand your big picture better and faster than most
- Consequently:
- I will understand the systemic forces (cause-effect) of your business
- I will approach your requirements from angles never done before
- So, fortunately, I will get to the root of your problem and define it even with limited information available
Why I am able to do what I do so well:
- I think systemically in just about every context
- I have a rare left-right brain balance
- This gives me a very holistic view of the world – blending creativity, science, people and systems
- I apply “first principle thinking” like Elon Musk to evaluate any context
- I subsequently don’t accept everything as is but challenge its validity first
How I will do it:
- I will NOT oversimplify your situation
- I will NOT mistake symptoms for root causes
- I will do, what I say I will do, when I said I will do it.
- I will communicate clearly and frequently
- I will fearlessly challenge the status quo without alienating
- I will inspire you to be better
Integrity is….
“…a firm adherence to a code of especially moral or artistic values (incorruptibility); an unimpaired condition (soundness); the quality or state of being complete or undivided (completeness)…”
My Integrity is at stake if I don’t honour these promises